Google Releases First Brand Zeitgeist For India – Trends & Analysis
Based on the aggregation of billions of search queries people typed into Google this year,
Zeitgeist captures the spirit of 2010.
Google hosted its Creative Sandbox last week in India and showcased some interesting statistics
on brand searches in India. Google released its first ‘Brand Zeitgeist for India. Among Indians
Nokia emerged as the most searched online brand followed by SBI, Samsung, Sony and BSNL
respectively. There were also key trends shared by Googleacross verticals like Telecom,
Finance, Travel, Auto and education.
Some days it’s a bit hard to imagine a new arrival in India being able to decipher those search
lists, which are frequently peppered with acronyms. Today, for example, there was PSEB 12. Often
ICRTC and PNR make an appearance. In mid-November, CAG was up there. More on these terms later.
Amongst the fastest rising people, Indians searched for British actress Aruna Shields and this
year’s new Bollywood sensation, Sonakshi Sinha. Other favorites from Bollywood were Zarine Khan,
Katrina Kaif; and amongst the men, Salman Khan ruled the web.
Top 10 Movies:
Bodyguard, Ra.One, Harry Potter, Delhi Belly, Singham, Ready, Mankantha, Transformers 3, Dookudu,
Zindagi Na Mile Dobara
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