BeKnown – Monster Starting a Network on Facebook

Monster’s Facebook app BeKnown provides an easy way for job seekers to search for and apply for jobs without leaving Facebook. The app is fully integrated with Facebook, but enables users to keep their personal Facebook information private.
BeKnown, set to go live on Monday, will let Monster users import their data to Facebook and set up professional networks there as well. Matthew Mund, global vice president of product for Monster, reasons that since Facebook has around 700 million members, most people are on it already. “This is the path of least resistance,” Mund says. “You can manage your professional identity and your social identity in one place.” BeKnown will also be targeted at recruiters. Mund says Monster gets about 38 million unique visitors a month.
BeKnown Profile = Resume When you’ve completed your BeKnown profile, it will look just like an online version of your resume and you’ll be able to use it to apply for jobs. That’s why it’s important to brush up, if it needs it, the information you import from your Facebook profile. Monster users can import their resume from Monster into BeKnown. In addition to your online profile, there’s also a PDF version you can print.

People do use Facebook to let friends know about jobs or refer them to potential employers, she said. Monster’s main opportunity is capturing the young people on Facebook for recruiters, a demographic LinkedIn hasn’t focused on

BeKnown launched as a pilot project on Saturday in 35 countries and 19 languages. Monster plans to take several months to refine the application before making it available to the general public.